Journalistic Ethics


 (Photo by Jessica Carbone McKinney)

by Donna M. Carbone
I don’t know how each of you starts your day but, for me, it’s usually two cups of coffee, lovingly prepared by my husband, and a blueberry muffin which I eat while watching the morning news. Some days the news gives me agita.  For the non-Italians among us, agita is heartburn… really, really bad heartburn. Thursday, May 24th was a bad heartburn day!

Two medical reports on Fox 29 WFLX were responsible for the gnawing in my stomach. The first had to do with increased obesity in children born by caesarean section. The second focused on the danger to children who gain access to the new cleaning “pods” offered by certain manufacturers. 

As to the first report, Brazilian researchers claimed to have found a connection between overweight babies and C-sections. The consensus was that vaginal births provided healthy bacteria, which helped to avoid obesity in later life. Please remember those last three words… later in life. Let’s look at the criteria used to reach that conclusion.

Initial findings were based on interviews with individuals born by C-section. The oldest person surveyed was age 23. Twenty-three is not “later in life.” As much as I hate to admit it, I am later in life. Twenty-three is a body still under construction. Returning to the research…

Scientists found a 9% to 16% higher likelihood of obesity in c-section births compared to 7% to 10% with vaginal births. When you realize how shortsighted they were in limiting the age range of their subjects, it is no surprise to learn that the data they relied on never accounted for life circumstances -- such as income, weight at birth, education, heredity and bad habits like smoking and alcohol consumption. Once those factors were taken into consideration, the research proved to be completely false.

Unfortunately, the new evidence was not reported although it was readily available. As a result women who heard the broadcast and who are candidates for a caesarean birth will now have something else to worry about… unnecessarily. Being pregnant is rife with all kinds of perils. Why would a responsible news agency intentionally make moms-to-be feel guilty about something they can’t control?

American Journalist Russell Baker said, “An educated person is one who has learned that information almost always turns out to be at best incomplete and very often false, misleading, fictitious, mendacious - just dead wrong.”

The use of the word dead in Mr. Baker’s quote truly concerns me. I would hate to think that women faced with birthing decisions would make the wrong choice based on mendacious information and, thereby, put their own lives and that of their babies at risk.

On to the second story, which shined a spotlight on brightly packaged cleaning products and the danger said products are to children who play with them. My first reaction was, “Seriously. Is this report really necessary? Have we not learned yet to keep dangerous products out of the reach of children?”  

A 2001 UCLA report stated that unintentional accidents were the leading cause of death in children over the age of 1. Injuries to children for the years 1987 – 1995 averaged 246,000 annually. Although it is a commonly held belief that accidents just happen, that isn’t the case. The UCLA report noted that most injuries are not random and unavoidable. They are the result of choices made by parents, supervising adults and society. For example, guardians make choices about whether to place containers of hazardous materials where children can reach them.

Let’s be honest. The purpose of creative marketing is to sell. The obligation of parents is now and always has been to protect their offspring. The two agendas are not necessarily mutually exclusive.

Dangerous chemicals need to be kept securely away from small children whether they are packaged in plain brown wrapping or a bright circus motif. There are as many companies manufacturing cabinet locks as there are laundry and dish washing detergents. 

Perhaps if the aforementioned locks were used on cabinets holding both cleaning supplies and high fat snacks, our children would be safer and thinner. 


 Author Walt Streightiff said, “There are no seven wonders of the world in the eyes of a child.  There are seven million.”

Seven million wonders equal seven million dangers. Parents need to be seven million times more protective.

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